Advice & Resources
Starting and running a small business is no easy feat—it's a multi-faceted venture
that requires you to wear many hats. But no one person can be great at everything:
marketing, design, bookkeeping, legal issues, competitive analysis, website development…
the list goes on. You need to focus on the aspects of your business that you do
well, and let Web.com® help your business succeed on the web.
Along with our website, search marketing and hosting products, we offer a range
of learning resources to help you boost your knowledge and efficiency in the online
aspect of your business. From our monthly e-mail newsletter that provides robust
articles on topics ranging from website design to web marketing and small business
advice, to our daily blog that dishes smaller tidbits of tips, tricks and ideas
that are quick and easy to implement, let Web.com be your online "right hand".
Additionally, we offer more extensive resources in the form of guides, white papers
and reports. Just click on any report below to download!
Helping Your Customers Find You
Business owners have a hunter's mentality. They make sales calls, send post cards,
and blast e-mail messages, all in pursuit of their most desired prey: new customers. These time-tested tools have served the
business hunter well. But times, they are a-changing. Now, when people are ready to buy, they morph into hunters, with their
tool of choice being Google's search engine. So it's vital for businesses to understand the importance of making it easy for
prospects to hunt them down in their pursuit of the products and services they desire. Here are a few easy ways to raise your
GQ (Google Quotient) and pass "The Google Test" given by prospective buyers on the prowl.
Read full article »
E-mail: Say It in the Subject Line
I'm sure you've read USA Today. The front page has a column called "Newsline" that gives informative headlines of what's
happening around the world. You can read the headlines and get a snapshot of major stories. Wouldn't it be useful to read
the subject column of your inbox and get that same level of information?
Read full article »
7 Proven Steps to Search Engine Success
Having a good website isn't enough — you need to help people find it. The most commonly used tool for finding sites is
the search engine. Unfortunately, getting search engines to recognize and include your site in results listings isn't always clear.
Read full article »
How to Attract More Clients
Running a business may be the royal road to financial freedom, but no one said it
would be easy. The fact is that if you're in business for yourself, you know what's
required: First, you must have the motivation and the mindset to succeed, and then
you must identify and follow through on the action steps that will increase your
sales, and thus your revenue and profits.
Read full article »
How to Test Your Website's Usability
Whether you already have a website for your business or are contemplating building
one, you need to consider your site's usability. This term refers to how efficient,
effective, and overall user-friendly a website is. The key questions to ask when
considering usability include:
Read full article »