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Our team of experts will help steer your business on the road to online success.

PPC Campaigns

How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns

by Mackenzie McFarlane on November 19, 2009 in internet marketing

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. In order to help you fine-tune your campaigns and drive more relevant traffic to your site, [...]

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Call Center Services

Dialing Up Quality Customer Service and Sales with Call Center Services

by Olga Gikas on November 18, 2009 in small business development

In a perfect world, the phone would ring only when you were available to answer it, and your customers would buy your products or services without asking any questions and without complaining. But reality, as we all know, works differently: Calls come in bunches (if we’re lucky), and when customers want your undivided attention, it’s [...]

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Social Media and Branding

Social Media: Giving Small Businesses and Consumers Something to Talk About

by Olga Gikas on November 13, 2009 in social media

You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. [...]

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Business Website SEO

Six Proven Ways to Improve the SEO of Your Small Business Website

by Patrick Hare on November 6, 2009 in search engine optimization

Small Business websites can gain additional exposure, traffic, and sales by using Search Engine Optimization (SEO). In a nutshell, SEO involves making improvements to your website in order to get good rankings in search engines like Google™, Bing™, and Yahoo!®. For people who are still in the design phase on their sites, and people who [...]

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Social Media Branding

Using Social Media to Manage Your Brand

by Sara Toole on November 5, 2009 in social media

As a small business owner, you may not often think about your brand . . . or you may think that branding is something that only big corporations need to worry about. But thanks to social media, the role of branding has changed. In today’s world, all businesses—even individuals—need to recognize the importance of managing [...]

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