All week long, we’ve been talking about the importance of domain names, how you should buy ones that are easy to say, don’t have a lot of hyphens, and are short.

The problem is, many of the good domain names are taken. You won’t get Cupcakes.com without spending hundreds of thousands of dollars (that’s a lot of sprinkles!). But online-cupcake-store.biz says you may be a little late to the party. (Hint: try HillarysCupcakes.com, or whatever your name may be.)

This infographic from NerdGraph can explain it a lot faster than we can.

Find more amazing infographics on NerdGraph Infographics

In short, if you want to get a good domain, keep an eye out for the shortest, most descriptive you can find. But if you can’t find it, personalize it.